Samsung/Dezeen_Out of the Box Competition

In the spirit of reuse and multi use, why limit an object to one function when it can satisfy more?

We set out the task to create not just an object, but a framework encouraging personalization and meaningfulness.

In the spirit of reuse and multi use, why limit an object to one function when it can satisfy more?

We set out the task to create not just an object, but a framework encouraging personalization and meaningfulness.

GIO’ is a dodecagonal, multifaceted, highly decorative everyday double vessel and a container without an ‘up’ or a ‘down’ to satisfy multiple tasks within the household. Multiple GIO’s in a single home can be imagined in different ways. With the addition of existing objects GIO’ can expand its purposes even further.

GIO’ aims to be a long-lived household companion and is purposely designed to require time to assemble to highlight the relevance of re-use, the preciousness of the resources available and hopefully discourage throw-away mentality.

Multiple implements can connect the pieces depending on what may be available. Strings, ribbons, cable ties etc., or any combination, will ensure an outcome unique to one’s household. The likelihood of unintentional repetition is minimized.

As a means to decorate the object further, the cutting pattern is devised to maximise the material at one’s disposal and to utilise the striking graphics, colouring and lettering of the packaging (i.e. Samsung’s The Sero).

Various inspirational lifestyles have been imagined.

As a stand for pots GIO’ is conveniently shaped with twelve facets, one for each month of the year, to stick memos or scribble notes for specific monthly tasks, i.e. frequency of watering, feeding, pruning etc.

With the addition of a tray GIO’ can be used as an original side table.

A dodecagonal multi-layered lid transforms GIO’ into an ideal storage for children’s toys, laundry … It can even hold a champagne bucket!

Client:

Samsung and Dezeen

Location:

London

Status:

Shortlisted, 2020

Photo:

Benjamin Swanson for Dezeen